Based in London, UK, Loris Accaries, is a French digital artist
specializing in crafting compelling media for the advertising realm.
I have spent the last fifteen years mastering the creation of 3D visuals, animations,
and cutting-edge content specifically designed for the advertising sector,
embracing emerging technologies like extended reality, AI and anamorphic displays in the process.
I engaged in direct work across Australia, Japan, France, and the UK,
while also fulfilling project deliveries for clients located in the USA, UAE, Singapore, and Canada.
I’m equipped to handle a wide range of digital art projects, supported by a flexible network of specialist digital artists when needed.
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What is CGI?
CGI, standing for Computer-Generated Imagery, employs 3D computer graphics to create images across various media formats including TV, shorts, commercials, printed media, and film.
This technology enables the fabrication of visuals that would be impractical through other means, while also facilitating the production of superior quality images at a speed surpassing traditional, physical methodologies like miniature construction.
The creation process
I hold the conviction that transparent communication is paramount in crafting content that is not only compelling and engaging but also true to your brand.
My commitment is to streamline the process for you, maintaining consistent communication with you and your team throughout our collaboration, and perpetually providing astute strategy advice tailored for your business.
Pre-production:
During the pre-production phase our emphasis is on thorough planning.
Given the precision required in CGI, comprehensive preparation before moving to production is essential.
I collaborates closely with you during this phase to gather all necessary project details. I will engage in discussions about your brand identity and the intended results for the project.
Following these discussions, I'll draft designs and formulate a storyboard, setting a clear foundation for the subsequent production phase.
Production:
At the production phase, my primary goal is to animate the designs and storyboard's vision.
This could involve crafting foundational animations, 3d modeling your product, designing characters, or constructing immersive environments.
This stage is centered on generating video content that will serve as the foundation for enhancements during the post-production phase.
Post production:
The post-production phase is the heart of the CGI endeavors.
Here, I will infuse life into the content, enhancing textures, introducing lighting nuances, animating models, and integrating simulations like fire effects for a touch of realism.
Once any revisions are addressed and a final version is mutually approved, I'll forward the completed animation to you, primed for broadcast and social media distribution.